Cervive project applies the Learning History model to small and medium sized ceramic enterprises, especially family operated in order the knowledge of the ancestor to be adequately and efficiently transferred to the successors (family learning) thus strengthening the contribution of elder people to the learning of others including young adults. Through History learning knowledge is being transferred in order the learners to learn:
• How do they replicate the first successes, and avoid repeating the first mistakes?
• How do they spread the sense of potential achievement through the rest of the organization?
• How do they overcome the disdain for anything "not invented in our part of the company"?
History Learning is offered through reports of actions and results. It shows readers how learning is an approach to get what they want, and it illustrates how others have achieved the results they wanted.
The main goal of the project is the development and validation of an integrated and structured software platform, composed of tools (software toolkits) that will support the procedures followed in the Learning History Model, enabling the Ceramic SMEs all over Europe to improve their competitive position and sustainability.
The consortium of the project is composed of key players in the ceramic sector in their countries (Greek Centre of Pottery, KI Keramik-Institut, Instytut Ceramiki i Materiałów Budowlanych, Cyprus Pottery – Ceramic Association, Société Française de Céramique and Egypt National Cleaner Production Centre) a consulting company with expertise in the application of the history learning model, a University with its Fine Arts Department and a technological partner with great expertise in knowledge management software for the ceramic sector.