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The conclusions of the needs analysis are:
- The majority of the ceramists consider high risk of not being able to pass their knowledge on future generation. A learning history tool so would be very helpful for them, in order to maintain and pass their knowledge and activity to future generations.
- Most of the ceramists address to local people and tourists. This shows that they do not have increased exporting orientation.
- A big percentage of 78% believe that their activity does not have any environmental impact. This result shows that they do not have awareness of the real environmental problems that their activity cause.
- From those that answered yes in the previous question though, just 39% undertake some measures to reduce their environmental impact. The rest either do not know what to do or they have not the willing of taking any measures.
- Product quality and know – how, play the most important role in the company’s sustainability, according to the ceramists.
- Technological upgrading and exporting activity surprisingly do not have significant percentages.
- Finally, ceramists believe that financial crisis and competition from abroad are the major risks for their viability.
All the above, result in a general conclusion that the learning history tool must contain data on:
- Environmental practices
- Saving resources
- Techniques and materials
- Technological issues, methods, innovation
- Marketing practices / planning
- Business affairs (start –up etc)
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